Social Media platforms like Facebook, Instagram and Facebook have proven beneficial to the fashion industry. The platforms are currently playing an important role in growing and bringing new and creative designers and trends from different corners of the world. This has been made possible thanks to the growing number of people using social media.
One important aspect of social media is the development of fashion bloggers. These fashion bloggers are able to express their opinions on fashion and the current trends in the industry. This action tends to move fashion from a small group of experience and elite fashion editors to adults and young people who have thousands of followers. Fashionista Loves brands are the biggest beneficiaries since bloggers help them reach out to a wider audience thus creating new market opportunities.
Social media platforms have also made it possible for every individual in the industry to display their creativity when it comes to clothing and fashion outlook. However, it has led to a reduction in the number of times a person will wear a given garment. This is mainly because most people do not want to be seen in the same outfit, thus reducing the likelihood of putting it on again. For this reason, the fashion industry has seen an abrupt growth since customers are always looking for new clothes. Despite it being appealing to the industry, it is still a big issue that needs to be handled.
Most people are currently looking for cheaper clothes that appear stylish especially in photographs. These clothes are however not durable and owners will discard them after putting them on a couple of times. Unfortunately, manufactures are the biggest losers since they are faced with the pressure of designing more clothes at a cheaper price.
Social media is still a good addition to the fashion industry despite having so many setbacks. This is because it has led to the emergence of new fashion lines that fetch good prices in the market. Fashion designers should therefore make use of different social media platforms if they are to reach out to many customers within the shortest time possible.